Fashion house Tory Burch has opened a new boutique on New Bond Street in London.
The 4200-square-foot London flagship is located at 149 New Bond Street. The boutique resides in a 19th Century townhouse, and the interior has a corresponding residential feel. The first floor features company signatures like moss green floors, gold leaf mirrors, plum snow leopard curtains and orange lacquer details. It also includes unique residential elements like Imari vases, a regency shell chair and a George II claw foot side table.
The space has interesting structural details throughout, including a tented ceiling with a skylight. The second floor includes a living room for VIPs and special events as well as a library to relax in or to feature special collections. There are additional residential pieces upstairs including a knole sofa, raffia rug and plum and ivory diamond upholstery-all elements meant to make the customer feel at home.
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