quarta-feira, 20 de outubro de 2010

Chivas and Christian Lacroix CreatChivas and Christian Lacroix Create 18-yo Limited Edition Scotche 18-yo Limited Edition Scotch

Chivas Brothers launched its latest collaboration with fashion designer Christian Lacroix – a luxury limited-edition version of its super-premium Scotch whisky Chivas Regal 18-year old. Following on the success of the Chivas 12 year-old magnum by Christian Lacroix last year, the new edition of Chivas 18yo will be available in selected travel retail outlets starting in November.

Chivas Regal 18 Year Old by Christian Lacroix features a brocade presentation box in French jacquard, with a mirrored interior, while the Chivas label on the bottle is also embroidered in jacquard. The bottle features an intricate "metallic" design reminiscent of Lacroix's work on the Chivas 12-year old magnum. Only 3,000 bottles of the Lacroix 18 will be available, with around one-third allocated to the duty free market at a retail price of $495.

In November Paris Charles de Gaulle airport will mark the world premiere of Chivas 18 Year Old by Christian Lacroix, with the bottle making its debut at Aelia's stores in terminals 2C and 2E. The following month the limited edition will be rolled out to World Duty Free's stores in London Heathrow terminals 3, 4 and 5, before the product is launched in duty free outlets in Moscow and New York JFK. In the New Year, the limited edition will be introduced to key airports in the Middle East and Asia Pacific, including Dubai, Singapore Changi and Hong Kong.

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