Earlier this month we reported that Kate Moss plans to partner with Topshop boss Sir Philip Green on a new line of luxurious lingerie. Meanwhile the eternally gorgeous supermodel is strutting her stuff for luxe French lingerie label Valisere in a sexy new ad campaign. Photographed by Gui Paganini, the shots feature Moss in various states of alluring undress in looks ranging from sophisticated to playful. Valisere, founded in 1913 in the mountains of France, prides itself on exquisite craftsmanship with an emphasis on the finest lace and was an early innovator in the luxury lingerie market. The ads could be an indication that Moss' own lingerie line will be produced in collaboration with Valisere, which is looking to recapture some of its former glory.