sábado, 13 de novembro de 2010

Rolling Stone LA To Have Debut Event This Month

The new Rolling Stone Restaurant and Lounge in Los Angeles will make its debut on November 21 by hosting the VIP afterparty for the American Music Awards (AMAs). The event is a preview for the official launch event planned for early 2011. Rolling Stone/Los Angeles (RS/LA) marks the first-ever licensing of the Rolling Stone name for an American restaurant. The space was designed by Gavin Brodin (Crown Bar / Los Angeles, The Abbey / West Hollywood) and the 10,500-sq. ft. space has a "vintage chic" design. The restaurant is at the Hollywood & Highland complex and has a gleaming, two-story, half-cylinder of paned glass that rises from Highland Avenue, allowing natural light to flood through during daytime hours. Patrons enter from the mezzanine rotunda off Highland, into a lobby highlighted by pendant lights and cobblestone-like floors in chevroned limestone, and an antique floor cart salvaged from a defunct citrus factory that serves as a reception desk.

The upstairs dining room welcomes up to 140 guests, an additional 40 on its patio. It has walnut-hued hardwood floors, 1950s-style leather chairs and tufted red-leather banquettes. One area with five British-style lampposts is illuminated by a leaded-glass ceiling and another section lit by octagonal ceiling fixtures cradling amber LEDs. The main bar has shelves of leaded glass and reclaimed plumbing pipes and the wall design combines elegant sconces with candid rock photos.

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